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Image from article - New Work: Kirstie En...

New Work: Kirstie Ennis in DieHard’s The Climber

In 2020, Advance Auto Parts helped relaunch the DieHard® brand with an action-packed two minute film starring Bruce Willis and indicating that “DieHard is back." The successful relaunch was followed last year by the debut of a campaign touting “Diehards Choose DieHard” that showcased the power of diehard people who choose DieHard batteries and a unique, fantastical connection between them.