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State Farm Gaming Work: Jake's Arcade

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State Farm Gaming Work: Jake’s Arcade

Raising awareness of State Farm among Gen Z gamers, this gaming campaign conveys trust and confidence that State Farm understands and protects what matters to them.

Jake’s Arcade is a space where no matter what type of gamer you are, no matter what challenges you face in-game and IRL, State Farm is on your level.

The spots ran on Twitch, YouTube Gaming, and social platforms.