TMA & Magician Justin Willman Partner to Fight Alzheimer’s

June 25, 2021

Justin Willman, world-renowned magician, entertainer, and star and creator of the hit Netflix show Magic for Humans is proud to present Magic For Memories on Saturday, June 26 at 5:00 pm PST / 8:00 pm EST.  This is his first virtual star-studded event in memory of his late mother Sonja who passed away from Alzheimer’s in 2020. Willman will be joined by Grammy winners Jason Mraz, Sara Bareilles and Weird Al Yankovic, comedians Jim Gaffigan and Nicole Byer, neuroscientist and New York Times best-selling author of Still Alice, Lisa Genova, and other surprise guests!

“When the world shut down and I was forced to stop touring I knew that I had to do something to bring entertainment into people’s homes” stated Willman. “I created a live interactive show on Zoom and the response was overwhelming. We sold over half a million tickets during the six-month run. The show featured a personal piece about my mother’s battle with Alzheimer’s which was particularly well received. Since I know how important it is for these organizations to raise money, I wanted to create an amazing experience for people while helping this important cause. And from that, the idea for Magic For Memories was born.”

The Marketing Arm is collaborating with Willman on the show, helping to weave a typically serious and scientific subject like Alzheimer’s into an interactive Zoom variety show that will entertain, inform, inspire, and raise critical funds and awareness for The Alzheimer’s Association and the Sonja V. Willman Alzheimer’s Disease Research Fund.

“Our TMA team has had a blast flexing our creative muscles in a different way. This project definitely lives up to our agency’s mantra of delivering creativity that matters,” said TMA’s Robert Flanigan, the show’s co-producer who lost his father to the disease. “Magic For Memories represents our efforts to shine a light on Alzheimer’s and to help with and accelerate the pursuit of a cure. In magic terms, we are doing our part to help make Alzheimer’s disappear.”

Tickets range from $40 – $1,000. The Silver package entitles an entire household to a private link where they can view and participate in the event. In addition to the viewing link, The Gold package includes an invitation to the exclusive VIP post-show, Q&A/discussion with Justin and a signed and personalized limited-edition 18″x24″Magic For Memories poster. The Platinum package includes everything mentioned above plus participation in a special piece of magic during the show and access to 10 private viewing links to share with friends or family. Justin can dedicate this moment in the evening to an Alzheimer’s-impacted loved one in your life.

For more information and tickets visit