The Marketing Arm Announced As College Football 150th Anniversary Campaign Agency

February 8, 2018

[Header image credit: Canva]

Fresh off national signing day and the excitement surrounding it, the look of the College Football 150th Anniversary celebration is ready with the release of the campaign logo. In addition, CFB150 has announced a partnership with The Marketing Arm (TMA) to assist with all facets of the upcoming anniversary.

“We are excited to announce the next steps for the 150th Anniversary in 2019,” CFB150 Executive Director Kevin Weiberg noted. “We are proud to debut a logo that provides a unique way for all stakeholders to celebrate our great game. And by partnering with The Marketing Arm, we will be able to benefit from their nationally-respected experience in this space to help us execute a first-class celebration.”

It’s just 326 days before the calendar turns to the anniversary year and a celebration at all levels of college football begins – with close to 800 schools expected to utilize the logo around their programs. The first college football game was played on November 6, 1869 – between Princeton University and Rutgers University in New Brunswick, NJ. The national anniversary celebration will include a commemoration of the historic first game.

TMA will assist with the creation of an integrated marketing campaign for the Anniversary. Across college sports, TMA manages and consults with over 150 properties, including teams, conferences, bowls and the College Football Hall Of Fame. The agency also works with over 100 brand clients, including AT&T, State Farm, Frito-Lay, Goodyear, Nissan and Wendy’s, executing over 10,000 brand events yearly, including staffs on over 100 college campuses year-round.

“The Marketing Arm couldn’t be more excited to take part in College Football’s 150th Anniversary,” stated Michelle Palmer, President, Sports and Experiential at TMA. “College Football is truly part of Americana – and will continue to unite fans, build communities, provide educational opportunities, and instill leadership qualities within young people across this country for many decades to come. We look forward to igniting conversations, engaging passions, and delivering unforgettable experiences in 2019.”