The Influencer Continuum Experience

October 24, 2018


The Influencer Continuum is less than a week away. We sat down with Bee Yancey, who leads The Marketing Arm’s Global Events Team and has been instrumental in bringing this one-of-a-kind event to life.


Why Dana Point and the Monarch Beach Resort?
Not only is it a gorgeous site overlooking the Pacific Ocean, it is a convenient retreat from the bustle of Los Angeles, the global hub of influence. Only an hour and a half drive away, the location is a favorite of TMA founder and CEO Ray Clark. We’re excited to share this gem of a beach town with our guests.


What can attendees expect from the resort, programming, and experience?
Buckle your seatbelts, this will be a fast paced two days! Attendees will receive access to unique influencer panels and keynotes, one-on-one sessions that we like to call “speed dating,” as well as progressive entertainment acts and evening events. There will also be influencer-led activities to SPARK creativity. Every aspect of the programming was carefully curated to provide a meaningful connection.  All the while, our guests will enjoy the comfort, views, world class service and accommodations of Monarch Beach Resort.


What will make this event different onsite?
Access, access, access! There has never been a conference like this. We are bringing together top influencers, brands, and partners in one place. There are endless possibilities and opportunities for all parties. We are creating an environment for personal relationships to blossom. By the way, where else can you meet the top creative minds from The Marketing Arm and Omnicom to strategize and deliver big ideas? Only here.


What else do you want people to know about The Influencer Continuum and the experience TMA has curated?
We are creating a personalized experience for each guest, to maximize everyone’s time in Dana Point and help each attendee to achieve their goals. Whether you’re an influencer, platform, or brand, you will benefit. Our event app, The Influencer Continuum, will be available to registered guests and will allow attendees to connect directly onsite as well as continue the conversations after the event is over. So, charge your phones and tweet your followers, the #TMAcontinuum is around the corner!



At The Influencer Continuum October 28-30, The Marketing Arm will help participating brands uncover how they can leverage the power of influencers to reach consumers and get results. Reach out to Kiley Kmiec with any questions about this innovative event.




About Bee Yancey:

Bee Yancey leads TMA’s Global Events Team. With 20 years of experience in hospitality, Bee has a diverse background in account management, hospitality management, event production, and client services. She is directly responsible for managing client goals through global hospitality programs, event sponsorships, strategic partnerships, and experiential events. Bee received invaluable training from Rosewood Hotels and Four Seasons on customer service, delivering a memorable guest experience, and anticipating client needs, which have been key factors in delivering and producing hospitality programs in her current role.