State Farm Takes Neighborhood of Good Program to Music Festivals Across the Country
State Farm inspires music fans to turn caring into doing at festivals across the U.S.
Tapping into music, which has the power to bring people together, State Farm took its Neighborhood of Good program on the road to seven music festivals across the country, providing a getaway where music fans could escape the sun, recharge their mobile phones, and give back. In addition to equipping attendees with festival essentials and helping them discover local causes, The Neighborhood of Good offered three branded experiences inspired by music genres with turn-key volunteer opportunities to benefit music education, at-risk youth, and hunger. In partnership with over 21 nonprofits, State Farm leveraged these cultural moments to give attendees the opportunity to make their festival experience bigger than themselves and used these cultural moments to show music fans State Farm is “here to help life go right.”
