State Farm’s 100-year history is all about being a good neighbor.
That means constantly finding ways to activate irl. Enter Panic! at the Disco lead singer Brendon Urie. To promote the brand’s Neighborhood of Good program, he created a four-part video content series that used the power of music to show how mentorship shaped his life. And he didn’t stop there. Urie went on to partner with State Farm to help them raise money for charity at TwitchCon. He manned a gaming station and inspired people to donate more than $134K on his Twitch feed alone – which proved that being a good neighbor is more action, less talk.