State Farm’s 2023 NFL Campaign

September 8, 2023

With the NFL season kickoff comes State Farm’s new football creative.  

In the new campaign, created with TMA, Jake from State Farm finds himself in comical scenarios with Patrick Mahomes, Coach Andy Reid, Travis Kelce, and another new face to be revealed later this season, showing how State Farm helps you score an affordable price when you bundle home and auto insurance with the Personal Price Plan®.

Two of the commercials, Combo Meal and Mantra, premiered in broadcast during the 2023 NFL season opening game, Chiefs vs. Lions. 

In Combo Meal, Jake and Mahomes demonstrate to Coach Reid how bundling home and auto insurance works just like a fast food combo meal, but Coach Reid might be more interested in the food than the lesson.

In Mantra, Mahomes and Jake team up to reveal that “bundling” is the new locker room mantra that will inspire the team’s triumphant season. 

MaAuto, the third spot, debuts in broadcast on Sunday, Sept. 17 during the Chiefs vs. Jaguars game. In that spot, Jake and Mahomes try to convince Travis Kelce to change his last name to MaAuto for the sake of becoming the best home and auto bundle in the league: Mahomes and MaAuto.