Nintendo Switch interactive tour transports fans to unexpected places.
For the launch of the highly-anticipated Nintendo Switch, Nintendo brought to life its ability to be played anytime, anywhere with a tour across New York City, Aspen, and Los Angeles. The immersive pop-up featured a modern branded living room in a glass box secretly lined with smart tint film walls. When unsuspecting players undocked to make the switch from the TV, they were suddenly transported from an opaque living room to unexpected places – from a remote desert to a snowy mountain summit to the busy streets of New York City. John Cena and other local influencers also made surprise visits to battle fans, all to capture the fun and adventure that comes with being able to take the switch on-the-go.