How to Score Big With Big Game Celebrities

November 27, 2024

By Megan McMahon

When the Super Bowl arrives, it’s not just the athletes who shine—the celebrities do, too. Year after year, more stars are stepping into Super Bowl ads, and the competition to secure them has never been fiercer. After all, casting the perfect celebrity can be the deciding factor in whether an ad becomes iconic or fades away before halftime.   

Read the full article on MediaPost.