Cheetos turned up the heat as they kicked off New York Fashion Week with the House of Flamin’ Haute Runway Show and Style Bar.
Taking cues from Cheetos-inspired looks and styles by fans online, The Marketing Arm partnered with Cheetos to put on the brand’s first-ever runway show. While snacking on Cheetos-themed hors d’oeuvres and cocktails, attendees saw 21 looks curated by fashion influencers such as Luanna, Hungry Hipsters, Nava Rose, celebrity stylist J.Bolin, and celebrated costume designer Ami Goodheart.
Billboard Hot 100 rapper Saweetie showed off her own Flamin’ Haute look in a fiery red number and “Flamin’ Hot” hair barrettes as she performed her hit songs “Icy Girl” and “My Type.” Saweetie, who describes herself as a childhood fan of the Cheetos brand, said, “This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”
After the runway show, fans were able to make appointments at the pop-up style bar for Cheetos inspired looks, where Chester Cheetah and a team of professional stylists worked to give them the ultimate Cheetos Flamin’ Haute look. With services such as Cheetah Tail Braids, Fiery Flamin’ Hot Eyes, Chester’s Ombre Kiss, and Caught Snacking Nails, fans were lookin’ like a snack in no time.
“We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that’s creating original recipes with Cheetos or donning Cheetos-inspired hair, nail or makeup looks,” said Brandi Ray, senior director of marketing, Frito-Lay North America. “We are so excited to continue to celebrate our fans and their creativity, and in turn, invite them to get the ultimate Cheetos Flamin’ Haute look.”
TMA prides itself on helping brands create cultural resonance with experiences like these, and helping brands connect to their fans in more personable and engaging ways. Check out this video to see more of the Flamin’ Haute looks and who stopped by the House of Flamin Haute.