How to Partner with Formula 1 for Success

July 19, 2022

Congratulations to our very own Catherine Hall on her feature in The Drum.

For decades, Formula 1 racing has had legions of devoted European fans. Now its popularity is rapidly growing in the US. There’s never been a better time for brands to capitalize on the sport’s mass appeal through partnership deals – but it isn’t for the faint of heart.

Imagine if you could activate at the Super Bowl, with all its passion, glamor and excitement, 22 times per year. Imagine each event taking place in a different country, firing up a different audience each time.

That’s what it’s like for marketers who sponsor Formula 1 racing, the pinnacle of motorsport. Keep reading here.