Bon Appé-Cheetos

December 31, 2020

HOLIDAYS GET EXTRA CHEESY WITH BON APPÉ-CHEETOS

Cheetos wanted to earn a seat at America’s socially distanced holiday table while helping people impacted by COVID-19. They accomplished both with the brand’s first-ever holiday cookbook, Bon Appé-Cheetos. This tasty, limited-edition hardbound featured 22 food and drink recipes with Cheetos as an ingredient. Fans could take it home with a $35 donation to World Central Kitchen, a nonprofit committed to helping vulnerable communities and medical professionals. Did it work? The cookbook sold out in 12 hours and raised almost $100k for those in need. SPOILER: It worked.

Cheetos challenged TMA to help the brand earn a seat at America’s socially distanced holiday table while helping communities impacted by COVID-19.
The cookbook featured 22 food and drink recipes with Cheetos.
Fans donated $35 on a custom site to get their Cheetos-covered paws on the limited-edition hardbound cookbook. Each donation went to World Central Kitchen to feed vulnerable communities and exhausted medical professionals.
The brand’s first-ever holiday cookbook helped to raise donations for communities impacted by COVID-19.
Tropical Rita and Bloody Meowy

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