Adweek Spotlights Wendy’s Rick and Morty Drive-Thru Activation

October 24, 2022

Cheers to Wendy’s and all of our great partners on Morty’s, which Adweek has just crowned Media Plan of The Year, Best Use of Experiential in Campaigns Spending $500,000+.

What an honor and what a cover!

Adweek wrote:

The campaign revolved around one experience: a drive-thru activation at a Panorama City, Calif., Wendy’s that temporarily became a “Morty’s” from June 18-20 in 2021. Wendy’s and Adult Swim worked with their agencies to design the campaign, luring thousands of Rick and Morty and Wendy’s enthusiasts alike to Morty’s and leveraging their sheer energy to generate half a billion campaign impressions.”

And that’s worth a lot of Pickle Rick Frosty.

TMA’s experiential work for Wendy’s has continued this fall with TwitchCon, BravcoCon, and Fox Sports’ Big Noon Kickoff. Look for us next at Ohio State @ Penn State, and Michigan @ Ohio State.