Advance Auto Parts, a leading automotive aftermarket parts provider, today introduced its No. 1 fan “Ed Vance,” revolutionizing the category by representing the voice of an emerging segment of automobile enthusiasts – those learning to DIY and craving a partner on their journey.
In Ed Vance, Advance is providing an authentic, relatable, entertaining and category-exclusive bilingual voice to embody, represent and connect with these modern DIYers, living alongside them in their DIY journey. And his name just happens to be like the brand … Ed Vance loves Advance.
Read the full press release here.
The new campaign was developed through a collaboration of Advance partners, including TMA (creative), dentsu X (media), Dieste (Hispanic), BBMG (sonic branding) and FleishmanHillard (PR).
As Harris Wilkinson, Chief Creative Officer at TMA, remarked, “Ed Vance is a superfan whose passion for Advance will help everyone see what sets this franchise apart. After all, Advance Team Members are also DIYers.” He added, “Ed is a truly bilingual character, played by a bilingual actor, who can reach English- and Spanish-speaking audiences alike.”
Check out the new “He’s Ed Vance” :30 spots below in English and Spanish.
For more, check out these articles about the campaign:
Reel 360: Advance Auto Parts Introduces First Bilingual Spokescharacter
Little Black Book: Meet Ed Vance, Advance Auto Parts’ Superfan and New Bilingual Brand Character
After Market News: Auto Parts Provider Connects with Emerging DIYers Through Embodied Voice of New Bilingual Brand Character
Best Ads: Advance Auto Parts: He’s Ed Vance
Keep up with and check out the latest from Ed Vance on socials at @EdVance4Advance.