TMA Acquires Platinum Rye Entertainment

The Marketing Arm announced its acquisition of Platinum Rye Entertainment for an undisclosed sum. In combination, these two agencies now form the world’s largest talent and intellectual property procurement agency.

Platinum Rye Entertainment was founded in 1998, headquartered in New York, with offices also in Los Angeles, Chicago, London, Paris, Munich, Moscow, Sao Paulo, Istanbul, Mumbai, as well as in Tel-Aviv. For over 18 years, Platinum Rye Entertainment has been leaders in talent acquisition, VIP seeding, and influencer marketing. As a result, clients benefit from best-in-class negotiation skills, unsurpassed access across all key markets and management of influencers—from bloggers to Beyoncé.

Platinum Rye Entertainment provides sourcing of celebrity talent, licensing of music, and other copyrighted properties for use in advertising, public relations efforts, special events, and promotional campaigns. Connecting brands and agencies to the world of entertainment. As the world’s largest buyer of talent and music for commercial purposes, Platinum Rye Entertainment combines its marketplace knowledge with its industry access, influence, and scale to save their clients time, aggravation, and significant money.

Platinum Rye Entertainment’s celebrity and influencer talent procurement process includes planning and briefing, analysis and casting, identification, negotiation, execution, and measurement. Platinum Rye Entertainment now represents dozens of Fortune 500 companies, either directly or through their marketing communications agencies, connecting their brands to the power of entertainment, music, fashion, and sports. Clients include KFC, PepsiCo, Coors, Kraft, and P&G.