Nintendo Switch interactive tour transports fans to unexpected places.
For the launch of the highly-anticipated Nintendo Switch, Nintendo brought to life its ability to be played anytime, anywhere with a tour across New York City, Aspen, and Los Angeles. The immersive pop-up featured a modern branded living room in a glass box secretly lined with smart tint film walls. When unsuspecting players undocked to make the switch from the TV, they were suddenly transported from an opaque living room to unexpected places – from a remote desert to a snowy mountain summit to the busy streets of New York City. John Cena and other local influencers also made surprise visits to battle fans, all to capture the fun and adventure that comes with being able to take the switch on-the-go.
NEW YORK, NY – MARCH 02: In this photo provided by Nintendo of America, Doug Bowser, Senior Vice President Sales and Marketing, poses with eager fans lined up outside the Nintendo NY store on March 2, 2017 in New York City. (Photo by Michael Loccisano/Getty Images for Nintendo of America)SANTA CLARITA, CA – FEBRUARY 23: In this photo provided by Nintendo of America, local fans play The Legend of Zelda: Breath of the Wild on the Nintendo Switch system while it is in handheld mode in the California desert on February 23, 2017 at Blue Cloud Movie Ranch in Santa Clarita, California. (Photo by John Sciulli/Getty Images for Nintendo of America )SANTA CLARITA, CA – FEBRUARY 23: John Cena, WWE Superstar, hosts Nintendo Switch in Unexpected Places for the Nintendo Switch system on February 23, 2017 at Blue Cloud Movie Ranch in Santa Clarita, California. (Photo by John Sciulli/Getty Images for Nintendo of America)SANTA CLARITA, CA – FEBRUARY 23: In this photo provided by Nintendo of America, fans play the 1-2-Switch in tabletop mode in the California desert on February 23, 2017 at Blue Cloud Movie Ranch in Santa Clarita, California. (Photo by John Sciulli/Getty Images for Nintendo of America )SANTA CLARITA, CA – FEBRUARY 23: John Cena, WWE Superstar, plays The Legend of Zelda: Breath of the Wild on Nintendo Switch system while it is in TV mode, at the Nintendo Switch in Unexpected Places for the Nintendo Switch system on February 23, 2017 at Blue Cloud Movie Ranch in Santa Clarita, California. (Photo by John Sciulli/Getty Images for Nintendo of America ) *** Local Caption *** John CenaSANTA CLARITA, CA – FEBRUARY 23: In this photo provided by Nintendo of America, the Nintendo Switch in Unexpected Places activation is set against the backdrop of the California desert on February 23, 2017 at Blue Cloud Movie Ranch in Santa Clarita, California. (Photo by John Sciulli/Getty Images for Nintendo of America )(Photos by John Sciulli/Getty Images for Nintendo of America)
