TMA is the new lead creative agency for State Farm after an extensive selection process.
It’s testament to the fact that opportunity comes to those who are already working. For almost a decade, TMA has worked with State Farm on experiential projects, providing services in auto and financial services sponsorships, artist relationships and music content, and television and film integrations. TMA is now excited to expand on that partnership and execute State Farm’s brand work.
“At the end of the day, this was a very data-driven decision for us, and it was consumer feedback and testing that validated the relevance and strength of TMA’s campaign with our target audience,” said a State Farm representative. “We also believe in the depth of their idea and its elasticity to carry the breadth of messages we want to communicate.”
Check out the articles on Adweek and AdAge to see the full details of the partnership, and be on the lookout early next year for our first creative campaign for State Farm.