TMA’s work in securing celebrity Super Bowl talent has been highlighted in a recent Adweek article.
TMA secured 26 celebrities across 13 commercials over the last two Super Bowls, including 2018’s massively successful “It’s a Tide Ad” campaign starring Stranger Things’ David Harbour.
“We’re brought in at the point where they know they want to use a celebrity,” said TMA VP Brad Sheehan. “Our job is to come in and help guide them through the process.”
Check out the full article in Adweek to learn more about how The Marketing Arm acts as an intermediary between talent and advertisers.