Today, The Marketing Arm and State Farm scored two Gold and a Silver at the 2018 PRO Awards Gala in New York.
The PRO Awards, presented by Chief Marketer, recognize the best in promotion marketing and are the benchmark for outstanding creativity and stellar results in the marketing industry.
Here’s a quick look at the winning programs, which also brought home hardware at the Ex Awards and REGGIES.
Color Full Lives took Gold in Best Brand Awareness Campaign and Silver in Best Multicultural/Lifestyle/Age-Targeted Campaign. The program for State Farm celebrated the multifaceted lives of African American women and the financial goals that they hope to achieve. Color Full Lives came to life at Essence Festival, through media on Essence.com, and custom content featuring African American women chasing their dreams and “living their most Color Full Lives.”
Neighborhood of Good was awarded Gold in Best Cause-Based Campaign. This program was made to close the gap between intention and action. Through strategic tactics aligned with key moments, State Farm was able to create awareness for local causes, recruit volunteers, and turn caring into doing. Neighborhood of Good also took home top honors at the 2018 Ex Awards last month.
Congratulations to our State Farm team and client for your award-winning work!