HARLEY-DAVIDSON HAS BEEN AN AMERICAN ICON FOR OVER 117 YEARS
When some of their older fans started to retire from the road, they cranked it up with a full-throttle entertainment program designed to capture the imagination of an entire new generation. Here’s how they got it done: First they recruited micro-influencers to integrate the brand into their daily lives. Then they got actor Jason Momoa to create a Father’s Day video that was picked up by Good Morning America, Access Hollywood, and People magazine. Did it work? There are over 4.5 billion impressions and counting.
TMA partnered with Harley-Davidson and Jason Momoa to capture the attention of a new generation of riders.
After 117 years of being an American pop culture staple, Harley-Davidson was ready to welcome new riders to the fold.
As older riders began retiring from the road, Harley-Davidson began welcoming young riders to the iconic brand.
TMA enlisted micro-influencers and celebrity influencer Jason Momoa to help Harley-Davidson connect with young riders.
TMA took Harley-Davidson’s iconic brand and paired it with Jason Momoa’s personal story with motorcycles to re-introduce the brand to a generation of riders.
TMA and Harley-Davidson partnered with Jason Momoa to produce the “Where the Wild Stomped in” campaign. It garnered over 4.5 billion impressions.
